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Framed Paintings as Billboards? Edit
'The Grand Tour' Brings Art to the Street


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Framed Paintings as Billboards?
'The Grand Tour' Brings Art to the Street
Framed Paintings as Billboards? - 'The Grand Tour' Brings Art to the Street (GALLERY) 2
Framed Paintings as Billboards? - 'The Grand Tour' Brings Art to the Street (GALLERY) 3
Framed Paintings as Billboards? - 'The Grand Tour' Brings Art to the Street (GALLERY) 4

Framed Paintings as Billboards? - 'The Grand Tour' Brings Art to the Street (GALLERY)
'The Grand Tour' Brings Art to the Street
Published: Jul 21, 07
Comments: 3
Views: 5,226

London agency, The Partners have developed a rather interesting campaign for The National Gallery entitled `The Grand Tour’. The objective was to bring art to the streets of London in everyday places where people pass by every day to encourage more visitors to the gallery. HP have printed and placed reproductions of classics around areas such as Soho and Covent Garden. By visiting the site, users can see where the pieces have been placed. I haven’t seen any as yet, but I will be heading to Golden Square this week to check out Manet’s `Corner of a Cafe-concert’.  Photo by George Stubbs

References:  thegrandtour.org.uk

Filed In:  art billboards marketing modern print








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Framed Paintings as Billboards? or comment about 'The Grand Tour' Brings Art to the Street.

Jeremy Gutsche on Jul 21, 07  1,655 Trends   2,598 Comments
This is amazing!
Jeremy Gutsche on Jul 21, 07  1,655 Trends   2,598 Comments 0
rocketranger on Jul 22, 07  0 Trends   2,582 Comments
Should do this in: Paris, LA CA, SF Bay CA, Hilo HI, Maui HI, Kona HI, Seattle, Denver, Wash DC, Miami, DFW, OK City, Vienna, Cairo, Rome, Geneva etc. Wow.
rocketranger on Jul 22, 07  0 Trends   2,582 Comments 0
trickey on Aug 24, 07  0 Trends   4 Comments
much nicer to look at than other adverts. why cant adverts be considered as art? im sure brand values would come across better through a pice of beatiful imagery/art than through hard sale adverts with too much copy...
trickey on Aug 24, 07  0 Trends   4 Comments 0

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Framed Paintings as Billboards?