Framed Paintings as Billboards? - 'The Grand Tour' Brings Art to the Street (GALLERY)

London agency, The Partners have developed a rather interesting campaign for The National Gallery entitled `The Grand Tour’. The objective was to bring art to the streets of London in everyday places where people pass by every day to encourage more visitors to the gallery. HP have printed and placed reproductions of classics around areas such as Soho and Covent Garden. By visiting the site, users can see where the pieces have been placed. I haven’t seen any as yet, but I will be heading to Golden Square this week to check out Manet’s `Corner of a Cafe-concert’.  Photo by George Stubbs