This is one of those Dubai marketing strokes of genius. LeanMeanFightingMachine developed a campaign for Emirates Airlines to mark the launch of their non-stop flight from Dubai to Sao Paulo.
The campaign features our hero, Fernando Ferreira, who talks non-stop for 14 hours and 40 minutes, which is the same length of the flight itself. Fernando enlightens guests on a variety of topics including Brazilian restaurants, soap operas, sumo wrestling, dating and of course football.
This is a really great marketing idea, and given that the ideal would have been to get it in one take, I would have loved to see the sign-off process on the campaign.
Not only do they have the longest audio ad, Dubai also has the world's largest visual advertisement:
Stats for 14 Hour & 40 Min Ad
Trending: Older & Average
Research: 3,387 clicks in 443 w
Interest: > 3 minutes
Concept: 14 Hour & 40 Min Ad
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: corrugated rustic eateries, thoughtful gift services, and chalkboard wall homes.
14 Hour & 40 Min Ad
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