14 Hour & 40 Min Ad Edit
Emirates Airlines Non-Stop Info From Dubai to Sao Paulo

This is one of those Dubai marketing strokes of genius. LeanMeanFightingMachine developed a campaign for Emirates Airlines to mark the launch of their non-stop flight from Dubai to Sao Paulo.

The campaign features our hero, Fernando Ferreira, who talks non-stop for 14 hours and 40 minutes, which is the same length of the flight itself. Fernando enlightens guests on a variety of topics including Brazilian restaurants, soap operas, sumo wrestling, dating and of course football.

This is a really great marketing idea, and given that the ideal would have been to get it in one take, I would have loved to see the sign-off process on the campaign.

Not only do they have the longest audio ad, Dubai also has the world’s largest visual advertisement:

5 Acre Dubai Real Estate Sign - World’s Biggest Ad

The world’s largest banner ad for a Dubai real estate company is also one of the most viral. The five acre ad for Sorough Real Estate made it to the Guinness Book of Records, “Now here’s the cool part— it lies flat on the ground along flight paths where it will be viewed from the air by an esti… [More]