O2 Advergame - Virtually Stare Down Top Rugby Players

O2 have launched a new game to tie in with their “Scrum in the Park” event, where users have to out stare down their challengers—British Rugby’s Mike Tindall, Josh Lewsey and Tom Rees.  To play the game users need to position themselves in from of a webcam and using BitmapData, the webcam can detect when the user has indeed blinked.  As well as the game the site offers an array of extras including a `making of’ movie.  The campaign was developed by Archibald Ingall Stretton and is an excellent example of advances in technology being used in an engaging way to connect with consumers.