Haunted Online Advergames Edit
Frito-Lay Uses 'Hotel 626' Interactive Game to Promote Doritos

Frito-Lay’s innovative Hotel 626 is a spooky online video game designed to scare the chips out of you.

As a participant, or “guest” at the hotel, you awaken to scary noises in your room and you attempt to escape by navigating through dimly lit hallways filled with frightening surprises. To further heighten the experience, viewers are supposed to play in the dark. They are also encouraged to enable webcams and microphones for enhanced involvement.

Since the hotel is only “open” at night, you can only play the game from 6 PM-6 AM. (However, you can change the clock on your computer to comply with the time requirements.)

This interactive “advergame” is part of Doritos Snack Strong Productions, a website of interactive gadgets and games intended to “enhance your snacking experience.”

Originally released in October for Halloween, the game is still going strong and drawing participants to its eerie halls. It has received numerous exceptional reviews from technology and gaming sites, all of them hailing its scary ingenuity.

Okay, so Hotel 626 may be the scariest place on the web, but does it make you want to eat chips?