Doritos Silent Brings Crunch Cancellation Technology to PC Gamers
Laura McQuarrie — November 1, 2023 — Marketing
In response to growing demand from gamers, brands are increasingly developing a wide range of snack foods tailored to the gaming experience and Doritos Silent uniquely solves the problem of distracting other gamers. New research shows that 85% of gamers consistently choose Doritos as their snack of choice and yet there's also a desire for an innovative solution that eliminates crunching sounds while gaming.
Now, Doritos is introducing revolutionary crunch cancellation technology for all PCs. This noise-canceling technology can be downloaded for free and gamers around the world can continue gaming without disturbing others with the sounds of their snacking.
Doritos Silent, or "the world's first AI-augmented snack," was created in partnership with Smooth Technology, took six months to develop and it involved analyzing more than 5,000 different crunch sounds.
Now, Doritos is introducing revolutionary crunch cancellation technology for all PCs. This noise-canceling technology can be downloaded for free and gamers around the world can continue gaming without disturbing others with the sounds of their snacking.
Doritos Silent, or "the world's first AI-augmented snack," was created in partnership with Smooth Technology, took six months to develop and it involved analyzing more than 5,000 different crunch sounds.
Trend Themes
1. Gaming Tailored Snack Foods - Brands are developing snack foods specifically for gamers, catering to the growing demand in this niche market.
2. Crunch Cancellation Technology - Innovation in noise-canceling technology is allowing gamers to snack without disturbing others, addressing the desire for a solution to eliminate crunching sounds while gaming.
3. AI-augmented Snacks - The collaboration between Doritos and Smooth Technology has resulted in the world's first AI-augmented snack, providing a unique and disruptive snacking experience for gamers.
Industry Implications
1. Gaming Snack Industry - With the increasing demand from gamers, there is a rising industry for snack foods specifically tailored to the gaming experience.
2. Noise-canceling Technology Industry - The development of innovative noise-canceling technology presents opportunities in various industries, including gaming, entertainment, and audio.
3. AI-enhanced Food Industry - The combination of artificial intelligence and food opens up new possibilities for the snack industry, particularly in niche markets like gaming.
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