Complete Famous Art with Other Viewers

By: Wilson Roberto - Published: • References: &
If you visit the site, you'll see a small area of a famous piece of art as part of an interactive ad for the MASP (Museum of Art of São Paulo). As you move your cursor, you can control which part of the art you see. The catch? You can also see the part of the art that someone else in the world is also looking at. The more people on the site, the more of the art you get to see. A very cool visualization experience when others are on the site at the same time. Great work from DM9DDB of Brazil. Stats for Interactive Art Ad Trending: Older & Average
Traction: 12,100 clicks in 459 w
Interest: 2.6 minutes
Concept: Interactive Art Ad
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: branded snow shovels, artistic winter stations, and shapely silhouetted editorials.