Interactive Visa Go Website Displays Global Pulse

By: Marissa Brassfield - Published: Apr 12, 2009 • References: &
As far as credit card interactive campaigns go, the Visa Go website is a pretty solid one. The website’s main page echoes the campaign’s central verb in typography entirely composed of interactive user-submitted Flickr photos.

There are more social networking goodies to be found on the Visa Go website. According to a Visa press release, rich media banner advertisements will show video of Visa users doing things in Buenos Aires, New York and Ho Chi Minh City.

Naturally, Visa has tied in some cross-promotion to its millions of merchants. Both a Google Maps plugin and user-submitted geotagged Flickr photos will yield personalized recommendations on nearby merchants, experiences and activities directly from the Visa Go website. Stats for Flickr Credit Card Campaigns Trending: Older & Mild
Research: 5,534 clicks in 372 w
Interest: 4 minutes
Concept: Flickr Credit Card Campaigns
Related: 75 examples / 58 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: you on a gift card, celebratory commercials, and nudevertising credit cards.