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Paper Liposuction Simulations

The New Weight Watchers Ad Lets You Peel Off lbs

 
 
Jacqueline Parrish
Jacqueline Parrish
 543 Trends
935,000 Views
160 Comments

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The Switzerland ad agency that came up with the latest advertising scheme for weight loss giant Weight Watchers, should be declared geniuses.

The new Weight Watchers advertisement features a woman with a few extra pounds surrounded by slips of paper that feature the contact information for weight watchers on it, and as more slips of paper are pulled off of the woman, the skinnier she becomes.


 Score:
2 		This Month and Chilly
1,328 Clicks in
12 w 3 d 17 hr 1 min
Pub: Nov 14, 09

REFERENCES
weightwatchers
adsoftheworld

 TAGS
interactive,  marketing,  watchers,  weight

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