Nicole Chia
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Today, Cadbury launches their new unique interactive billboard in downtown Toronto’s Yonge-Dundas Square that has been constructed to respond to the city’s weather conditions. The billboard, designed by Saatchi & Saatchi, has a long teeter-totter construction with a giant Cadbury Creme Egg on one end, and as rain, snow, or hail falls, the egg will rise on the lever to meet a fan that will break the egg open “releasing the goo.”  With an average of 792.7 mm of precipitation dropping on Toronto each year, Cadbury's hoping that weather-obsessed Torontonians will have their eyes in the sky, and catch a glimpse of the the 'de-gooing.'
Cadbury Creme Egg lovers across Canada that can't make it to Yonge-Dundas Square to witness the countdown to Easter can view an up-to-the-minute report on the Creme Egg's status via a live web feed.
(mediaincanada)References: cadburycremeegg, mediaincanada Filed In: |
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