The Pedigree Virtual Puppy Billboard

By: Cecilia Biemann - Published: Nov 14, 2008 • References: puppy.au and directdaily.blogspot
Created by Kara Grey of the Tequila Advertising Agency in New Zealand, this innovative billboard for Pedigree pet foods allows people to play with a virtual puppy while they are waiting for their bus.

Members of the public can interact with the puppy by teaching it tricks such as throwing a Pedigree ‘Dentabone’ and playing a ball game with it.

People are then prompted to visit the website puppy.com.au for information on puppy training and advice.

This fun interactive design was chosen as the winner of the JCDecaux innovate competition.