Toshiba recently rolled out an electronic billboard featuring games that passing pedestrians can play using their cell phones. Computer users are also invited to participate via YouTube.
Displayed in Tokyo above the entrance to a camera superstore, the billboard allows up to six players to join a 90-second race. During this time, they must color squares on the board with a "paint brush" and search for Pala-Chan, the Toshiba mascot.
Mobile phone participants, who must register before each game begins by calling a phone number on the billboard, control their "paint brushes" by using their number keypads. YouTube players sign up online and participate using the arrow keys on their keyboards.
The games are an engaging way for Toshiba to demonstrate the capability of its digital signage technology using real-time data over the Internet. The company is also using the billboard to promote its laptops.
Stats for Interactive Digital Billboards
Trending: Older & Warm
Research: 8,283 clicks in 372 w
Interest: > 3 minutes
Concept: Interactive Digital Billboards
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: touchscreen bus stop ads, 41 unique billboards that push the advertising envelope, and animated digital billboards.
Interactive Digital Billboards
More Stats +/-
41 Unique Billboards That Push the Advertising Envelope
Touchscreen Bus Stop Ads
Animated Digital Billboards
Animated Bus Stop Billboards