Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign

By: Katherine Vong - Published: Oct 13, 2009 • References: goforth.levi & digitalbuzzblog
‘Go Forth’ is a brand experience campaign from Wieden Kennedy & Levi’s, and it is complicated to say the least. Inspired by Grayson Ozias IV, a legendary American explorer from the 1890s and friend of Levi Strauss’ nephew Nathan, the campaign is a detailed online competition that includes treasure hunts and problem solving challenges, says

The massive treasure hunt includes $100,000 in prize money to be found, which entails an engaging—albeit complex—online experience of decoding cryptic clues and puzzles. Check out the campaign website for more details on the Wieden Kennedy and Levi’s Go Forth campaign. Stats for Online Expedition Contests Trending: Older & Chilly
Research: 4,077 clicks in 344 w
Interest: 4 minutes
Concept: Online Expedition Contests
Related: 49 examples / 38 photos
Segment: Males, 12-35
Comparison Set: 18 similar articles, including: driven denim ads, 20 magnetizing levi's ad campaigns, and treasure hunting gets big.