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Tech-Savvy 'Twilight' Posters in Brazil Subways

By: Marissa Brassfield - Published:   Updated: Jul 5 2011 • References: viacomit.free.fr & notcot.org
These interactive posters are part of an international promotion for 'Twilight.' They were placed in Sao Paulo subways in honor of the release of 'Twilight' in Brazil.

The subway installation featured animated videos of 'Twilight' characters like Robert Pattinson's Edward, entertaining content, a touch-screen interface, and the option to have additional contact sent to passengers' mobile phones via Bluetooth.

The 'Twilight' interactive poster subway campaign was created by Ginga Interactive.

Implications - With so many new advancements emerging each day, modern consumers are only attracted to the most technological innovations. Products that push the limits on what is possible are appealing to customers who desire the most contemporary designs. In order to grow its name, a company could focus on creating all of their items with this in mind.

Stats for Interactive Movie Promos Trending: Older & Buzzing
Traction: 13,280 clicks in 301 w
Interest: 4 minutes
Concept: Interactive Movie Promos
Related: 112 examples / 86 photos
Segment: Females, 12-35
Comparison Set: 41 similar articles, including: gothic promo portraits, vampire photoshoots, and selling vampires to teenagers.