The subway installation featured animated videos of 'Twilight' characters like Robert Pattinson's Edward, entertaining content, a touch-screen interface, and the option to have additional contact sent to passengers' mobile phones via Bluetooth.
The 'Twilight' interactive poster subway campaign was created by Ginga Interactive.
Implications - With so many new advancements emerging each day, modern consumers are only attracted to the most technological innovations. Products that push the limits on what is possible are appealing to customers who desire the most contemporary designs. In order to grow its name, a company could focus on creating all of their items with this in mind.