From Fictional Character Apps to Movie-Promoting Websites

By: Jana Pijak - Sep 11, 2014
These interactive movie promotions celebrate some of our generation's most iconic film franchises. From movie-promoting websites to fictional character apps, these examples are aiming to immerse viewers into the world of the big screen.

Memorable examples from this list of media-based movie promotions include Star Trek's 'Tweet in Klingon', a web platform that translates fans' English text into Trekkie language. This fun marketing tactic appeals to loyal fans of the Star Trek franchise and encourages individuals to embrace their inner nerd.

Another great example from the list is 'Scotchy Scotch Toss', an interactive mobile game that celebrates the release of Anchorman 2. The fun game is easy to download, allowing fans to put themselves in the shoes of lovable character Ron Burgendy.