Cast Spells on Your Followers With Harry Potter on Twitter

By: Shelby Lee Walsh - Published: Jul 23, 2009 • References: revolutionmagazine & adverblog
The big box office flick, Harry Potter, is gearing up their advertising by taking advantage of the Twitter phenomenon. Twitter users now get the joys of potion making and casting spells via Twitter. Send creations and cast spells on those following you to feel like you are a real Hogwarts student.

Although this may just be a way to spam users (because it asks for your username and password), it is necessary to use Twitter as a marketing platform in this new age of online social media. Stats for Magical Twitter Promos Trending: Older & Mild
Research: 4,843 clicks in 357 w
Interest: 4 minutes
Concept: Magical Twitter Promos
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: starlet dress slits, harry potter tattoos, and 10 emma watson moments.