This Catching Fire Ad Campaign Uses Instagram to Engage Fans

By: Andrew Sztein - Published: Mar 12, 2013 • References: instagram & mashable
It seems like there’s no shortage of creativity when it comes to promoting something over social media, and this clever Catching Fire ad campaign is no exception.

The promoters of the highly anticipated second installment of The Hunger Games film trilogy are turning this Catching Fire ad into a field day for Instagram fans. Simply put, the promoters are posting couture fashion pictures of empty chairs and getting the fans to guess which Hunger Games’ character will appear in what chair. The characters of Effie and Haymitch have already been unveiled as of this writing, leaving three empty chairs left to fill.

The Catching Fire Ad campaign is called ‘Capitol Couture,’ a reference to the evil and extravagant Capitol empire from the books and films. Stats for Online Guessing Game Campaigns Trending: Older & Average
Research: 1,643 clicks in 167 w
Interest: 1.1 minutes
Concept: Catching Fire Ad
Related: 105 examples / 81 photos
Segment: Females, 12-55
Comparison Set: 39 similar articles, including: hunter-themed photoshoots, haute hunger games lookbooks, and post-apocalyptic film parodies.