'Fresh News' is a Facebook app that takes personal data shared by users and turns it into a news report. By giving this app access to your personal information on Facebook, it compiles a custom news report using information like recent check-ins and profile pictures.
Users are encouraged to share these fresh news reports of their Facebook activities with friends across the social networking site. Since each user's Facebook account is completely unique, there are endless possibilities for videos that can be created and each one is completely different for each user. This campaign taps into the popularity of users sharing their latest news on Facebook, as well as the upcoming release of the Anchorman sequel.
Stats for Personal News-Reporting Apps
Trending: Older & Average
Research: 917 clicks in 145 w
Interest: 0.5 minutes
Concept: Fresh News
Related: 74 examples / 57 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: social media printing, virtual kissing, and psychedelic photo art.
Social Media Printing
Psychedelic Photo Art
Diet Coke and Mentos Experiment 137
Kaleidoscope Print Ads