This ‘Batbus’ ad campaign for Germany’s ZDF television channel takes ‘busvertising’ to another level. Ad agency Kolle Rebbe of Hamburg created this little flying Batman kinetic model to promote the stations airing of ‘Batman Returns.’
A tiny caped crusader is attached to the vehicle’s window and as the bus gains speed Batman takes to the air. The riders have no idea that after they board the bus a superhero will appear in their window to make sure they safely arrive at their destination – and let them know about the upcoming movie premier on ZDF.
Stats for Kinetic Busvertising
Trending: Older & Mild
Research: 4,357 clicks in 375 w
Interest: > 3 minutes
Concept: Kinetic Busvertising
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: viral meltdown parodies, 34 superhero & comics inspirations, and superhero simulation sweatshirt.
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