Moms Against Climate Change Tug at Heartstrings

By: TopDog - Published: Nov 2, 2009 • References: takeactiononclimatechange & thetyee
We have seen many attention-grabbing advertisements and public service announcements about climate change. There is no doubt that global warming gets a lot of attention these days, but does this video from Moms Against Climate Change cross the line from education to exploitation?

Moms Against Climate Change have joined in the fray with their own awareness campaign encouraging parents to upload pictures of their kids to, "remind Canada’s leader who he’s representing in Copenhagen."

The shocking video ‘Demonstration’ is a part of a Moms Against Climate Change campaign and is bound to tug on the heartstrings. Stats for Eco Shockvertising Trending: Older & Warm
Research: 4,293 clicks in 342 w
Interest: > 3 minutes
Concept: Eco Shockvertising
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: 23 ads against global warming, nudevertising climate change, and cooperation for climate change.