Now there is a way for adults to join in the fun shared by millions of children by collecting limited edition fast-food collectibles branded by major motion pictures. Maybe that viral 'Twilight with Cheeseburgers' parody wasn't so peculiar after all.
Implications - With the popular Twilight series capturing the public's attention, companies would be wise to notice how pop culture references garner instant recognition. Businesses that incorporate popular icons and allusions will fare well in today's media-obsessed society. By designing campaigns and products that integrate these well-known figures, companies will have a leading edge over other competitors.