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Uniqlo's Interactive Runway Puts the Catwalk in Your Hands

By: Katherine Vong - Published: • References: uniqlo & digitalbuzzblog
If you’ve ever sat at a runway fashion show full of expectation, only to mentally fast-forward, rewind, or change views of the show, then you might want to check out Uniqlo’s interactive runway.

The Japanese fashion company Uniqlo has launched its Tokyo 2009 Collection by offering customers a completely unique way to view the collection online: users get to control how the runway show pans out.

How exactly does it work? Uniqlo’s interactive runway video is click-able, which means you just select the item you’re interested in and sit back as the model walks down the catwalk and the camera changes to give you front, back, side—even aerial—views of the outfit. Say good bye to straining your neck or tapping your foot impatiently during a runway show! Stats for User-Controlled Runways Trending: Older & Chilly
Traction: 6,831 clicks in 263 w
Interest: 4 minutes
Concept: User-Controlled Runways
Related: 87 examples / 67 photos
Segment: Females, 18-55+
Comparison Set: 32 similar articles, including: historical catwalks, runway mannequinization, and falling modeltainment.