Macho Beauty Products
The Nivea Revitalizing Skincare Line Offers a Fresh Face for Young Men
The packaging for 'Nivea Revitalizing' was designed by Michelle Han, who is studying at the Art Center College of Design. The design layout is very simple but crisp, featuring a clean white backdrop with blue diagonal stripes. Nivea hopes that the product makeover will boost sales and attract a younger clientele.
Implications - In today's society, businesses looking to succeed must focus on not only selling their product, but also selling the experience or lifestyle to which it is associated. Businesses that portray youthful and confident qualities in their products will likely experience favorable results.