In the hopes of appealing to a younger age demographic of males, Nivea released its 'Nivea Revitalizing' line of skincare products. The line was designed for men between the ages of 22 and 28. Nivea Revitalizing offers high-quality skincare products that are intended to attract young men willing to pay higher-than-average prices for skin products.
The packaging for 'Nivea Revitalizing' was designed by Michelle Han, who is studying at the Art Center College of Design. The design layout is very simple but crisp, featuring a clean white backdrop with blue diagonal stripes. Nivea hopes that the product makeover will boost sales and attract a younger clientele.
Implications - In today's society, businesses looking to succeed must focus on not only selling their product, but also selling the experience or lifestyle to which it is associated. Businesses that portray youthful and confident qualities in their products will likely experience favorable results.
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Concept: Nivea Revitalizing
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Segment: Males, 18-55
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