This new viral from Nivea, launching their 'Goodbye Cellulite' range is going to be massive on the web - as normal you heard it first on TrendHunter. Remember Em Rocks!
Implications - Viral campaigns have become a trend with the popularization of social media and peer to peer sharing; however, there is no guarantee a commercial will go viral. Therefore, companies must not rely on popular topics, humor and intelligence in order to generate a buzz-worthy campaign. Companies can help support their viral campaigns through pairing the "viral" commercial with interactive ideas as well as traditional advertising forms such as print and billboard.
Nivea Cellulite Choir
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