Nivea Cellulite Choir
Bizarre Ad Becoming Viral
Implications - Viral campaigns have become a trend with the popularization of social media and peer to peer sharing; however, there is no guarantee a commercial will go viral. Therefore, companies must not rely on popular topics, humor and intelligence in order to generate a buzz-worthy campaign. Companies can help support their viral campaigns through pairing the "viral" commercial with interactive ideas as well as traditional advertising forms such as print and billboard.