Rockstar

Bizarre Ad Becoming Viral

By: Cowbag - Published:   Updated: Apr 27 2011 • References: youtube
This new viral from Nivea, launching their 'Goodbye Cellulite' range is going to be massive on the web - as normal you heard it first on TrendHunter. Remember Em Rocks!

Implications - Viral campaigns have become a trend with the popularization of social media and peer to peer sharing; however, there is no guarantee a commercial will go viral. Therefore, companies must not rely on popular topics, humor and intelligence in order to generate a buzz-worthy campaign. Companies can help support their viral campaigns through pairing the "viral" commercial with interactive ideas as well as traditional advertising forms such as print and billboard.

Stats for Nivea Cellulite Choir Trending: Older & Mild
Traction: 4,288 clicks in 391 w
Interest: 4 minutes
Concept: Nivea Cellulite Choir
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: batik skater sneakers, real-time makeup apps, and movie-inspired dino names.