Moschino 'Pic Me' App Eliminates Language Barriers

By: Katherine Vong - Published: Dec 24, 2011 • References: moschino & psfk
The Moschino 'Pic Me' app is a new campaign by the luxury Italian fashion label to increase awareness of its brand around the world. A Facebook application, Moschino Pic Me has users uploading their photos and then personalizing them by using one of Moschino's branded Polaroid-style photo frames.

Included in the selection of photo frame designs are stripes, polka-dots, question marks and more, and the Moschino Pic Me app engages fans even further by allowing them to add a personal message to each uploaded photo. Users can also share the photos with friends and family, in addition to having Moschino post the photos on the Moschino website, says PSFK.

Driving more traffic to the fashion label's site and fan page, the Pic Me app is also accessible to all, meaning it reduces language and geographical barriers since anyone can participate. Stats for Photo-Personalizing Campaigns Trending: Older & Average
Research: 1,627 clicks in 231 w
Interest: > 3 minutes
Concept: Moschino Pic Me
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: elastic smartphone zoom enhancers, miniature vintage photo albums, and designer photo-sharing initiatives.