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The Southwest Airlines Twitter account (@southwestair) is giving their online followers a chance to win $1000 gift cards through the '12 Days of Luv' contest.

For each of the following 12 days, tweeps are asked for a FUN holiday photo. Each day has a theme, which will be announced at some point during the day, so twitterers really have to keep their eyes glued to the feed. The active online participation and engagement is a great marketing tool to get consumers tweeting and buzzing about Southwest Airlines and '12 Days of Luv.'