The Southwest Airlines Twitter account (@southwestair) is giving their online followers a chance to win $1000 gift cards through the '12 Days of Luv' contest.
For each of the following 12 days, tweeps are asked for a FUN holiday photo. Each day has a theme, which will be announced at some point during the day, so twitterers really have to keep their eyes glued to the feed. The active online participation and engagement is a great marketing tool to get consumers tweeting and buzzing about Southwest Airlines and '12 Days of Luv.'
Stats for Viral Vacation Contests
Trending: Older & Chilly
Research: 2,162 clicks in 280 w
Interest: 2.1 minutes
Concept: 12 Days Of Luv
Related: 46 examples / 35 photos
Segment: Neutral, 12-55
Comparison Set: 17 similar articles, including: social media popularity contests, coffee cup contests, and will ferrell's viral campaigns.
Coffee Cup Contests
Social Media Popularity Contests
Will Ferrell's Viral Campaigns
Virtual Dress-Up Contests