If you love Marc Jacobs, you'll get your chance to show it -- and be rewarded -- with the Marc Jacobs 'MarcFam' campaign.
The Marc Jacobs 'MarcFam' campaign is a social media project that asks the fashion designer's online fans to share holiday photos or photos related to Marc Jacobs, which will be uploaded to an online photo album on the Marc Jacobs website. To have your photo uploaded, you just have to tag it with #MarcFam on Instagram, Twitter or in a Foursquare check-in. Then, if your photo gets top votes from online users, you'll win some sweet Marc Jacobs products.
A slew of photos have already been added to the Marc Jacobs site. According to Daniel Plenge, the digital and social master at Marc Jacobs, "For the holiday season, we wanted to connect with people by making a collage of images in a fun and easy way."
Stats for Designer Photo-Sharing Initiatives
Trending: Older & Mild
Research: 3,122 clicks in 229 w
Interest: 1.8 minutes
Concept: Marc Jacobs MarcFam
Related: 83 examples / 64 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: miniature vintage photo albums, 35 photo app innovations, and photo-sharing shopping apps.
Designer Photo-Sharing Initiatives
More Stats +/-
35 Photo App Innovations
Miniature Vintage Photo Albums
Photo-Sharing Shopping Apps
Color-Based Photo Searching
Automaker Photo Contests