For and Instagram, a photo-sharing app, have teamed up to create the 'Fiestagram' campaign, a marketing initiative that asks people to submit their Instagram photos for a chance to win a Ford Fiesta.
The Fiestagram campaign offers weekly prizes, which users can win by submitting Instagram photos that relate to specific categories inspired by the Ford Fiesta's functions and features. One such feature is its MP3 and USB technology that allows people to take their music libraries with them wherever they go. For this particular challenge, participants must snap a picture that relates to music and upload it on the Fiestagram campaign's Facebook page with the hash tags #Fiestagram and #Music. The winner for best photo will receive a pair of Beats headphones and a year’s subscription to Spotify. At the end of the Fiestagram campaign, an overall winner is chosen to receive a Ford Fiesta.
Stats for Automaker Photo Contests
Trending: Older & Chilly
Research: 2,783 clicks in 234 w
Interest: 1.9 minutes
Concept: Fiestagram Campaign
Related: 62 examples / 48 photos
Segment: Neutral, 12-35
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