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Bush’s Beans Invites Fans to Create its Next Commercial
Grace Mahas — January 31, 2022 — Marketing
As part of its next era of beautiful bean content, Bush's Beans -- known for its signature commercials, 'Roll the Beautiful Bean Footage' -- invites talented, bean-obsessed social creators to participate in Bush's Beans Can Film Festival.
As a result of the amazing videos on Reels and TikTok, Bush's is calling on creators to submit custom bean-themed content to the festival, and one lucky winner will have their content aired as a Bush's commercial along with a $50,000 cash prize. A total of four secondary prizes of $2,500 will also be awarded.
“With all the fun bean content online, we've had a front row seat to see just how talented some of these up-and-coming creators are,” said Brittanie Weaver, Director of Marketing. “Why not showcase that talent and invite them to roll that beautiful bean footage with us?”
The Bush's Beans Can Film Festival is now accepting entries of short videos (15-30 seconds) highlighting the iconic Bush's Beans cans in an engaging way. Submissions must be posted on Instagram or TikTok using #BushsCanFilmContest by Feb. 11 at 11:59 p.m. ET.
Image Credit: Bush's Beans
As a result of the amazing videos on Reels and TikTok, Bush's is calling on creators to submit custom bean-themed content to the festival, and one lucky winner will have their content aired as a Bush's commercial along with a $50,000 cash prize. A total of four secondary prizes of $2,500 will also be awarded.
“With all the fun bean content online, we've had a front row seat to see just how talented some of these up-and-coming creators are,” said Brittanie Weaver, Director of Marketing. “Why not showcase that talent and invite them to roll that beautiful bean footage with us?”
The Bush's Beans Can Film Festival is now accepting entries of short videos (15-30 seconds) highlighting the iconic Bush's Beans cans in an engaging way. Submissions must be posted on Instagram or TikTok using #BushsCanFilmContest by Feb. 11 at 11:59 p.m. ET.
Image Credit: Bush's Beans
Trend Themes
1. Fan-created Commercial Contests - Brands can engage fans and tap into their creativity by hosting commercial contests that offer cash prizes and a chance to showcase fan-made content on national platforms.
2. User-generated Content Marketing - User-generated content marketing is a growing trend that allows brands to leverage the creativity of their audience and use it as a powerful marketing tool.
3. Social Media Marketing - Social media platforms like Instagram and TikTok now offer brands the opportunity to tap into a vast network of creators and influencers who can help spread the word about their products or services.
Industry Implications
1. Food and Beverage - Food and beverage companies like Bush's Beans can leverage fan engagement and creativity to refresh their marketing campaigns and build brand awareness.
2. Advertising and Marketing - The advertising and marketing industry can benefit from the rapidly growing trend of user-generated content marketing campaigns that allow clients to tap into the power of their target audience.
3. Social Media - Social media companies such as Instagram and TikTok can benefit from the growing trend of commercial contests by partnering with brands to host these events and attract more users to their platforms.
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