Veuve Clicquot 'Wish You Were Here' Campaign Shows Its World Presence

By: Katherine Vong - Published: Dec 23, 2011 • References: clicquotworld & brandingmagazine
The Veuve Clicquot 'Wish You Were Here' campaign is an initiative from the French luxury champagne company to showcase its global presence and connection to people, places and events all over the world.

Using a multimedia, crowdsourced platform, Veuve Clicquot invites its fans, customers and official contributors to provide photos and videos of the "Veuve Clicquot spirit and lifestyle" -- for example, their experiences in fashion, travel, food and design.

The Veuve Clicquot 'Wish You Were Here' campaign site features a wall that displays all of the submissions the brand receives from the public as well as submissions from its contributors, who comprise tastemakers in fashion, design, art, food and more. The site also allows visitors to locate different Veuve Clicquot events happening across the globe, such as 'Clicquot in the Snow' in Thredbo, Australia. Stats for Global Connection Showcases Trending: Older & Chilly
Research: 1,367 clicks in 230 w
Interest: 1.1 minutes
Concept: Veuve Clicquot 'Wish You Were Here'
Related: 64 examples / 49 photos
Segment: Neutral, 18-55+
Comparison Set: 23 similar articles, including: lambskin and gold champagne bottles, pop-up champagne chillers, and champagne hats.