Virgin First Valentimes Campaign Helps You Celebrate Your 'Firsts'

By: Katherine Vong - Published: Feb 11, 2012 • References: facebook & brandingmagazine
Virgin is helping you celebrate Valentine's Day with its Virgin First Valentimes app, an app that reminds you of your 'firsts' with your friends and loved ones.

The romantic app, which is available at Virgin's Facebook fan page, will help you remember your first-time experiences with others. You just have to 'Like' Virgin's Facebook page, choose one of your Facebook friends and the Virgin First Valentimes app will explore your Facebook history to reveal the first time you took a photo with that person, the first event you attended together and your first Facebook post to one another. Users are also invited to add their 'firsts' to Virgin History and share it with other Virgin companies, says BrandChannel. Stats for Love Story-Sharing Apps Trending: Older & Chilly
Research: 412 clicks in 224 w
Interest: 2.2 minutes
Concept: Virgin First Valentimes
Related: 38 examples / 29 photos
Segment: Neutral, 12-55+
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