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Tune-teractive
Companies use music to boost retail and brand experiences
Implications - Traditionally, retail establishments use music to create a positive and brand-resonating atmosphere for shoppers, but now, an increasing number of retailers are using it as an interactive part of the shopping and brand experience. Allowing customers to choose which songs they'd like to hear while shopping or to sample a new tune that is accompanied by an interactive application are some of the ways brands are creating brand experiences that stand out above the competition.
| Score: 4.1 |
Chilly
Top 5 Examples:
Date Range:5,116 Total Clicks Dec 11 - Feb 12 |
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Featured Examples | |||||||||||
Imaginary Chocolate LandsCadbury's Joyville Promotes the New Dairy Milk BubblyTo promote its latest product, Dairy Milk Bubbly, Kraft Foods-owned Cadbury has created a fun and exciting campaign that includes an imaginary chocolate land called Joyville, where all of Cadbury's Dairy… [More] |
Musical Retail DisplaysCalvin Klein Sound Installation Offers Customers an Audio ExperienceClothing label Calvin Klein has executed an innovative and interactive holiday campaign that focuses on engaging customers through a sound installation called 'Holiday (DOPE XXXmas)' in its stores around… [More] |
Crowdsourced Shopping PlaylistsGap Store in San Francisco Lets Customers Choose In-Store MusicOne thing you can bet on during the holiday season is traditional holiday music blaring from the speakers of virtually every retail establishment you visit. However, this is going to change at the Chestnut… [More] | |||||||||
Musical Fitting RoomsListen to What you Wear When StarHub Music Store Merges Tunes with StyleFor so many young, fashion corresponds with music, and iTunes competitor StarHub Music Store has found a way to combine the two artistic mediums. In Singapore, when you pick up a piece of clothing, a radio… [More] |
Melodical Sports ComplexesCoca-Cola Beatbox Pavilion Will Double as a Musical InstrumentFor the London 2012 Olympic Games, Coca-Cola is building a structure in the Olympic Park as part of its 'Future Flames' campaign, which encourages youth to be active in their local communities. The Coca-Cola… [More] | ||||||||||
