Tune-teractive

Companies use music to boost retail and brand experiences
Implications - Traditionally, retail establishments use music to create a positive and brand-resonating atmosphere for shoppers, but now, an increasing number of retailers are using it as an interactive part of the shopping and brand experience. Allowing customers to choose which songs they'd like to hear while shopping or to sample a new tune that is accompanied by an interactive application are some of the ways brands are creating brand experiences that stand out above the competition.
SCORE: 3.3
Untested Top 5 Examples: 9,383 Total Clicks Dec 11 - Feb 12
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DEMOGRAPHICS
Imaginary Chocolate Lands - Cadbury's Joyville Promotes the New Dairy Milk Bubbly
SCORE: 4.6
Mild 2,972 Clicks Pub: Feb 10, 12
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
To promote its latest product, Dairy Milk Bubbly, Kraft Foods-owned Cadbury has created a fun and exciting campaign that includes an imaginary chocolate land called Joyville, where all of Cadbury's Dairy… [More]
Musical Retail Displays - Calvin Klein Sound Installation Offers Customers an Audio Experience
SCORE: 3.4
Mild 3,434 Clicks Pub: Dec 6, 11
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
Clothing label Calvin Klein has executed an innovative and interactive holiday campaign that focuses on engaging customers through a sound installation called 'Holiday (DOPE XXXmas)' in its stores around… [More]
Crowdsourced Shopping Playlists - Gap Store in San Francisco Lets Customers Choose In-Store Music
SCORE: 3.9
Untested 1,639 Clicks Pub: Dec 6, 11
Crowdsourced Shopping Playlists
Gap Store in San Francisco Lets Customers Choose In-Store Music
One thing you can bet on during the holiday season is traditional holiday music blaring from the speakers of virtually every retail establishment you visit. However, this is going to change at the Chestnut… [More]
Musical Fitting Rooms - Listen to What you Wear When StarHub Music Store Merges Tunes with Style
SCORE: 3.4
Untested 808 Clicks Pub: Feb 9, 12
Musical Fitting Rooms
Listen to What you Wear When StarHub Music Store Merges Tunes with Style
For so many young, fashion corresponds with music, and iTunes competitor StarHub Music Store has found a way to combine the two artistic mediums. In Singapore, when you pick up a piece of clothing, a radio… [More]
Melodical Sports Complexes - Coca-Cola Beatbox Pavilion Will Double as a Musical Instrument
SCORE: 1.1
Untested 530 Clicks Pub: Dec 6, 11
Melodical Sports Complexes
Coca-Cola Beatbox Pavilion Will Double as a Musical Instrument
For the London 2012 Olympic Games, Coca-Cola is building a structure in the Olympic Park as part of its 'Future Flames' campaign, which encourages youth to be active in their local communities. The Coca-Cola… [More]