The first I-clothing store has made its appearance in South Korea. The shop, operated by South Korea's second-largest department store chain, Shinsegae, is the first of its kind in the world. The virtual store is expected to help enhance customer choices and boost sales without having the consumers coming to pick the clothes in store.
"Through the use of precise body measurements and personalized avatars, a shopper can select clothes that he or she can put on in a virtual environment," said Jung Dong-Chang, head of the textile team. Shoppers input their measurements (height, length of legs and arms, hips, waist, tights) onto a smart card that they can keep for a future purchase. "Anyone with this card will be able to easily try on and buy clothes using mobile phones and computers," added Jung Dong-Chang. What's more is that people can access the measurements of others in order to purchase gifts for friends and family, without fearing for the fit.
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