The online boutique Community Collection is another example of a cause-driven retail establishment, something that has seen tremendous growth over the past couple of years.
Community Collection, however, doesn't just try to appeal to social-minded consumers through promises of donating $1 (or some other tiny amount) to charity -- no, this fashion-stocked virtual retailer will donate 20 percent of sales to a charitable cause, such as the American Cancer Society. According to PSFK, each designer on the site is paired up with a charitable campaign. Twenty percent of sales for each brand will go toward the campaign and shoppers can even track the funds raised for each project.
Thus, style mavens interested in both helping the world and high fashion contemporary labels, such as Elizabeth & James and Helmut Lang, will find Community Collection a fantastic place into which they can sink their stylish -- and charitable -- claws.
Stats for Cause-Driven Virtual Shopping
Trending: Older & Chilly
Research: 663 clicks in 231 w
Interest: 1.7 minutes
Concept: Community Collection
Related: 91 examples / 70 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: haitian artist wearables, posthumous celebrity collections, and celeb-designed charity shoes.
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