The campaign for the Adidas Originals Denim Collection is a sexually charged series of commercials featuring a group of customers getting it on in the change rooms. The campaign titled 'Get It On' definitely makes use of the whole "sex sells" concept.
In this particular Adidas Originals Denim Collection commercial, a lone customer tries on a pair of jeans only to be intrigued by the activities going on in the change room next door. As she peeks over the edge, she finds a couple who, like the campaign suggests, are getting it on. Surprisingly though, she isn't the only one who wanted to see what was going on. A young guy is also peering in from his change room and as the two make eye contact decide to join the naughty couple.
Check out the other Adidas Originals Denim Collection to see more customers get it on.
Stats for Seductive Denim Ads
Trending: Older & Buzzing
Research: 6,793 clicks in 270 w
Interest: > 3 minutes
Concept: Adidas Originals Denim Collection
Related: 59 examples / 45 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: olympic branding, 40 vibrant adidas sneakers, and human centipedes.
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