adidas Original joins forces with atmos Tokyo on a brand new Denim Pack that is not as it seems. The collection updates the ZX 8000 sneaker and the iconic Superstar sneaker. Notably, the ZX 8000 shoe is not actually made from denim materials, it simply boasts the tonal visuals of denim.
In terms of the actual construction, the shoe is made from mesh materials in light blue at the mid panels, parts of the heel section, and the toe box. Navy blue hues make up the overlays in a suede material, as well as the mid-panel and toe bumper as well. Darker blue completes the shoe at the tongue tab and the signature ZX heel cage.
Image Credit: atmos Tokyo
What Makes This Trend Stand Out
- Denim-inspired Sneakers
- Opportunity to create new designs inspired by denim material using alternate materials like mesh and suede.
- Tonal Colorways
- Potential for using tonal colorways to create unique and fashionable footwear designs.
- Collaborative Footwear Collections
- Opportunity for brands to collaborate on limited edition footwear collections that attract collector and fashion audience.
Sectors Adopting This
- Fashion and Apparel
- Industry can experiment with use of different materials and trends to create unique footwear collections.
- Sportswear
- Opportunity to integrate trending designs into athletic footwear.
- Retail
- Collaborating with brands on exclusive collections can drive in-store and online traffic for retailers.
