One of the world's most iconic brands has just released a cool new mood bar in celebration of its 125th anniversary. Coca-Cola France has collaborated with the French shop W&Cie in order to create an interactive mood bar and restaurant called ‘la Bulle’—meaning "the bubble."
The Coca-Cola Mood Bar will be located on the Champs Elysées in France, and use various technologies to learn more about the ways in which people interact with Coca-Cola. Website PSFK had this to say about the Coca-Cola Mood Bar: "The space is designed as a place where consumers can communicate with the brand, enjoying an interactive experience and exclusive content."
If you are visiting France anytime between April 29th and June 26th, you should definitely check out ‘la Bulle.'
Stats for Interactive Beverage Bars
Trending: Older & Mild
Research: 1,472 clicks in 263 w
Interest: 1.5 minutes
Concept: Coca-Cola Mood Bar
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: couture cola campaigns, record-breaking big mouths, and cola couture canteens.
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