Scandinavian Airlines has been regarded as the most punctual airline for years, and to illustrate this achievement, the company, along with the brains over at SWE Advertising in Stockholm, have created the TimeKiller app. The genius of this campaign is not in the app, although it has been getting some positive feedback, the cleverness of this app is that it is made for travellers who do not fly with Scandinavian Airlines, and thus have an ample amount of waiting time to kill on and off the plane.
The TimeKiller app comes equipped with four mini-games: spin the hamster, blow the propeller, hold that thought and follow the footsteps. With such a plethora of parlor games, you won't even notice the time inching by. Like most micro games, these are at risk of getting old fast, but therein lies the true intention of the app. Fly with Scandinavian Airlines and you won't have to play spin the hamster for three hours straight; that's got to be the most convincing sales pitch I've heard in a long time.
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Trending: Older & Chilly
Research: 1,243 clicks in 238 w
Interest: > 3 minutes
Concept: The TimeKiller App
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: monster busting phone apps, exploiting excrement apps, and shopaholic smartphone apps.
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