The Coca-Cola Recycling King Competition Uses Facebook to Give Back

By: Jamie Danielle Munro - Published: Jun 22, 2011 • References: theadbuzz & adverblog
Using Facebook to advertise a brand is a great way to garner attention, and the latest Coca-Cola Recycling King competition manages to use this form of advertisement as well as be eco-friendly. A competition was held in Israel where users could take photos of themselves and tag them on Facebook while recycling their Coca-Cola bottles. The person with the most tags, wins!

Nowadays, businesses are realizing that addressing larger social issues through branding is a great way to gain attention, as many individuals are increasingly concerned about the environment. The Coca-Cola Recycling King competition does just that as well as providing rewards for consumers. The idea caught on, and soon, many Israelis were tagging themselves at recycling check-points all over the country. Now that, is social advertising for the greater good. Stats for Tagged Reusable Rewards Trending: Older & Chilly
Research: 1,272 clicks in 256 w
Interest: > 3 minutes
Concept: Coca-Cola Recycling King
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: celebratory pop cans, pin-up pop branding, and cartoon bottle branding.