I've always wondered what it would feel like to win the lottery, and I'm quite sure this experience is captured perfectly in these DDB Lotto 649 ads.
Designed by the Canadian advertising agency, these transforming prints suggest your average office Joe can go from a cubicle to the Caribbean with a simple purchase of a lottery ticket and a fortuitous pick of the final numbers. As pictured in the DDB Lotto 649 campaign, oxfords transform into flip-flops and a swivel chair becomes a poolside lounger.
Stats for Instant Vacation Advertising
Trending: Older & Warm
Research: 11,694 clicks in 274 w
Interest: 4 minutes
Concept: Ddb Lotto 649
Related: 88 examples / 68 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: sun-hindering hammocks, interlocking furniture pieces, and candy-colored convertible chairs.
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