Superstar

DDB Lotto 649 Campaign Transforms Everyday Items Into Getaway Gear

By: Amelia Roblin - Published: Jan 31, 2011 • References: ddbcanada and adsoftheworld
I've always wondered what it would feel like to win the lottery, and I'm quite sure this experience is captured perfectly in these DDB Lotto 649 ads.

Designed by the Canadian advertising agency, these transforming prints suggest your average office Joe can go from a cubicle to the Caribbean with a simple purchase of a lottery ticket and a fortuitous pick of the final numbers. As pictured in the DDB Lotto 649 campaign, oxfords transform into flip-flops and a swivel chair becomes a poolside lounger.