Although drive-in movies are no longer mainstream, there has been a modern relaunch involving the eco-friendly Zipcars!
Car owners of Boston, Cambridge and Somerville will be able to drive in and enjoy National Geographic's Arctic Tale at Harvard Square's Brattle Theater on March 26 in a project meant to to raise awareness for Habit for Humanity.
The intention of the Zipcar Drive In is to get people to drive their cars to the movie, then leave them behind as a donation for Cars for Homes. In exchange, participants will be offered a free Zipcar memberships for a year as well as $500 for the first 20 donors to cover driving related costs, and $250 credit for anyone who donates after that.
In Vancouver, they offered a similar program, except when they hosted the event in November, 2007, they offered a lifetime membership.
Arctic Tale is an ideal choice for the movie. The documentary is about the effects global warming is having on our earth; half the beauty of the Zipcar car sharing service is the immense reductions in auto emissions it results in.
Zipcar Drive In
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Drive In to Arctic Tale, Don't Drive Out
By: Bianca Bartz - Published: Mar 25, 2008 • References: wickedlocal