Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Fulfilled Fantasy Campaigns

These Gosloto Russian Lottery Ads Realize Humble Dreams

— May 4, 2011 — Marketing
Everyone's got a fantasy life. It may not be to win the throne or go to Mars, but rather, something like the scenes from these Gosloto Russian Lottery ads.

Apostol Media created these before and after images to depict ordinary people such as a postman, a policeman and a saleslady, bored and dissatisfied with their current employment, contrasted with radiant snapshots of their realized dreams. The man who usually delivers mail seems to be proud to work at a bakery, the restaurant hostess becomes a glamorous actress and the officer seems to have traded his baton for a ring of fire, for a gypsy's job in a tropical place.

The moral of the story in the Gosloto Russian Lottery ads seems to be that money can buy happiness if you're honest about what you truly desire.
Trend Themes
1. Before-and-after Marketing - Using before and after images to depict the transformation from dissatisfaction to fulfillment can create impactful marketing campaigns.
2. Fantasy Fulfillment - Promoting the idea that ordinary people can achieve their dreams through the help of a product or service can tap into a desire for escapism and aspiration.
3. Authentic Desires - Highlighting the importance of being true to one's desires can resonate with consumers who value honesty and authenticity in their pursuit of happiness.
Industry Implications
1. Marketing and Advertising - Companies in the marketing and advertising industry can explore before-and-after campaign strategies to captivate audiences and promote their products or services effectively.
2. Lottery and Gaming - The lottery and gaming industry can leverage the concept of fantasy fulfillment to attract customers by presenting their services as pathways to achieving long-held dreams.
3. Entertainment and Media - The entertainment and media industry can incorporate the theme of authentic desires into their storytelling and content creation to resonate with their audience's aspirations.
0.8
Score
Popularity
Activity
Freshness