Everyone's got a fantasy life. It may not be to win the throne or go to Mars, but rather, something like the scenes from these Gosloto Russian Lottery ads.
Apostol Media created these before and after images to depict ordinary people such as a postman, a policeman and a saleslady, bored and dissatisfied with their current employment, contrasted with radiant snapshots of their realized dreams. The man who usually delivers mail seems to be proud to work at a bakery, the restaurant hostess becomes a glamorous actress and the officer seems to have traded his baton for a ring of fire, for a gypsy's job in a tropical place.
The moral of the story in the Gosloto Russian Lottery ads seems to be that money can buy happiness if you're honest about what you truly desire.
Fulfilled Fantasy Campaigns
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