Game-Based Giving

Focusing charitable causes around gaming to attract more contributions
Implications - The world of video games is a $10.5 billion industry, and it's growing. Brands have recognized its role in marketing and now, social good organizations are recognizing its potential in charitable initiatives. Games offer interaction and engagement, and this is imperative regardless of whether you are selling a product or hoping to raise money for a cause. From encouraging people to contribute by playing games to using games as the basis for charitable auctions and more, the use of games for social causes is continuing to grow.
SCORE: 2
Untested Top 6 Examples: 5,600 Total Clicks Jun 11 - Mar 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Charitable Gaming Firearms - Gravity Gun for Child's Play Seeks to Help Hospitalized Children
SCORE: 2.5
Mild 1,831 Clicks Pub: Dec 10, 11
Charitable Gaming Firearms
Gravity Gun for Child's Play Seeks to Help Hospitalized Children
Gamers aren't exactly viewed in the most positive light, so Harrison Krix decided to challenge that perception by designing the Gravity Gun for Child's Play, an organization that helps hospitalized children.… [More]
Gratis Gaming Goods - Blockbuster Puzzle Game Portal is Released for Free in Order to Teach Kids
SCORE: 1.7
Mild 1,766 Clicks Pub: Sep 20, 11
Gratis Gaming Goods
Blockbuster Puzzle Game Portal is Released for Free in Order to Teach Kids
In the hopes of proving a strong point, developer Valve has made their popular puzzle game Portal free-to-play until the 20th of September for both PC and Mac users. Despite having never played video… [More]
Charitable Social Media Games - Double Impact Rewards You for Eco-Friendly Living
SCORE: 2.6
Untested 405 Clicks Pub: Jun 18, 11
Charitable Social Media Games
Double Impact Rewards You for Eco-Friendly Living
Double Impact is a new online game where the points you earn can be converted into money for charities. Double Impact works through Facebook, tracking your check-ins and converting them into points. Not… [More]
Tsunami Relief Arcades - The Limited Edition Art-Cade Machine Gets Auctioned for a Great Cause
SCORE: 1.4
Untested 703 Clicks Pub: Sep 17, 11
Tsunami Relief Arcades
The Limited Edition Art-Cade Machine Gets Auctioned for a Great Cause
The tsunami that happened earlier this year is still affecting many Japanese citizens and to help, BeSpoke Arcade and street artist SHOK-1 designed the Limited Edition Art-Cade Machine to benefit those… [More]
Charitable Village-Building Games - WeTopia Turns In-Game Item Purchases into Real-World Donations
SCORE: 2.2
Untested 427 Clicks Pub: Dec 26, 11
Charitable Village-Building Games
WeTopia Turns In-Game Item Purchases into Real-World Donations
Gamers looking to do some good in the world are going to fall bum over noggin' for WeTopia. WeTopia is a new online game designed to turn the hours spent building a virtual town or city into charitable… [More]
Goodwill Gaming Events - The Extra Life Marathon Raises Money for Hospitals by Playing Games
SCORE: 1.2
Untested 468 Clicks Pub: Sep 21, 11
Goodwill Gaming Events
The Extra Life Marathon Raises Money for Hospitals by Playing Games
Staying true to their motto, the folks organizing the Extra Life Marathon have miraculously found a way for you to put all those hours of gaming to charitable use. 'Play games, heal kids,' who could ask… [More]