In order to really make a bold marketing statement, the Volvo Art Session 2011 saw the innovative company hire ten very different artists to completely incorporate their S60 model into a vibrant artistic canvas.
Each artist approached the challenge in a very different way, but the results led to some truly fascinating creations from across the spectrum of imagination and design. The true star of the Volvo Art Session 2011, however, was the car company itself for devising such a culturally pervasive marketing initiative that is sure to keep people talking about the S60 for months to come.
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