The Volvo Art Session 2011 Reimagines the S60 in 10 Different Ways

By: Jordan M - Published: Feb 19, 2011 • References: volvoartsession & randommization
In order to really make a bold marketing statement, the Volvo Art Session 2011 saw the innovative company hire ten very different artists to completely incorporate their S60 model into a vibrant artistic canvas.

Each artist approached the challenge in a very different way, but the results led to some truly fascinating creations from across the spectrum of imagination and design. The true star of the Volvo Art Session 2011, however, was the car company itself for devising such a culturally pervasive marketing initiative that is sure to keep people talking about the S60 for months to come. Stats for Car Grafitti Marketing Trending: Older & Warm
Research: 16,092 clicks in 275 w
Interest: 4 minutes
Concept: Volvo Art Session 2011
Related: 92 examples / 71 photos
Segment: Males, 18-35
Comparison Set: 34 similar articles, including: skeletal street art, eclectically recycled furniture, and graffiti-inspired luggage.