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Astro Marketing
Zodiac-based designs and branding draw in a spiritual market
Implications - While we might live in an era of factual science and technology, that doesn't mean that consumers aren't enticed by more celestial ideas. Astrology has been one area that continues to captivate many, and over the last year, designs based on the the zodiac are popping up everywhere to appeal to consumers' taste for the otherworldly. Products and branding based on astrology, including shoes, jewelry and even resorts, offer consumers a way to transcend physical reality and indulge in the mystical.
| Score: 4.3 |
Warm
Top 6 Examples:
Date Range:36,861 Total Clicks Jan 11 - Mar 12 |
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Zodiac Bottle Branding12 Signs Wine Packaging Incorporates Illustrated AstrologyWhen it comes to vino, there are so many great opportunities for conceiving a fresh name and brand identity, and 12 Signs Wine packaging takes full advantage. To celebrate the divine alcoholic drink as… [More] |
Amazing Animalistic LabelsThe Chinese Zodiac Wine Labels are for Star Gazers and Animal LoversThese colorful, animalistic characters on the Chinese Zodiac Wine collection may or may not be familiar to you, but they definitely are a great addition to this alcohol packaging. Crafted by designer Jag… [More] |
Zodiac-Inspired TrainersNew Balance 574 Year of the Dragon Preps for the Chinese HolidayEven though Chinese New Year isn’t here until late January, the New Balance 574 Year of the Dragon is already preparing for the holiday with a special sneaker pack.
The New Balance 574 Year of the Dragon… [More] | |||||||||
Astronomical B-Ball KicksThe Year of the Rabbit 2011 Sneakers Bring an Asian Flair to FootwearA couple months back the Jordan Brand came out with a pair of zodiac-inspired kicks; now, a new version is set for release labeled the Year of the Rabbit 2011 Sneakers. Since Michael Jordan's zodiac sign… [More] |
Personalized Astrology ArtworksThe StarArc Turns Planet Charts to Visual PrintsThe concept behind StarArc was to create a personal art print, unique to each and every person that owns one. Using astrological birth charts, a one-of-a kind geometric pattern is generated. These textured… [More] |
Chinese Zodiac KicksCelebrate New Years With the Air Jordan ‘Year of the Rabbit'Among all the Air Jordans I’ve seen, I’ve got to say that the ‘Year of the Rabbit’ sneakers are my favorite.
Being born in the year of the rabbit himself, Jordan has decided to release a shoe that commemorates… [More] | |||||||||
