Astro Marketing

Zodiac-based designs and branding draw in a spiritual market
Implications - While we might live in an era of factual science and technology, that doesn't mean that consumers aren't enticed by more celestial ideas. Astrology has been one area that continues to captivate many, and over the last year, designs based on the the zodiac are popping up everywhere to appeal to consumers' taste for the otherworldly. Products and branding based on astrology, including shoes, jewelry and even resorts, offer consumers a way to transcend physical reality and indulge in the mystical.
SCORE: 3.6
Warm Top 6 Examples: 47,381 Total Clicks Jan 11 - Mar 12
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DEMOGRAPHICS
Zodiac Bottle Branding - 12 Signs Wine Packaging Incorporates Illustrated Astrology
SCORE: 3.6
Warm 16,182 Clicks Pub: Aug 2, 11
Zodiac Bottle Branding
12 Signs Wine Packaging Incorporates Illustrated Astrology
When it comes to vino, there are so many great opportunities for conceiving a fresh name and brand identity, and 12 Signs Wine packaging takes full advantage. To celebrate the divine alcoholic drink as… [More]
Amazing Animalistic Labels - The Chinese Zodiac Wine Labels are for Star Gazers and Animal Lovers
SCORE: 4.9
Warm 13,417 Clicks Pub: Dec 2, 11
Amazing Animalistic Labels
The Chinese Zodiac Wine Labels are for Star Gazers and Animal Lovers
These colorful, animalistic characters on the Chinese Zodiac Wine collection may or may not be familiar to you, but they definitely are a great addition to this alcohol packaging. Crafted by designer Jag… [More]
Zodiac-Inspired Trainers - New Balance 574 Year of the Dragon Preps for the Chinese Holiday
SCORE: 4.6
Warm 7,635 Clicks Pub: Dec 2, 11
Zodiac-Inspired Trainers
New Balance 574 Year of the Dragon Preps for the Chinese Holiday
Even though Chinese New Year isn’t here until late January, the New Balance 574 Year of the Dragon is already preparing for the holiday with a special sneaker pack. The New Balance 574 Year of the Dragon… [More]
Astronomical B-Ball Kicks - The Year of the Rabbit 2011 Sneakers Bring an Asian Flair to Footwear
SCORE: 2.5
Mild 2,031 Clicks Pub: Sep 7, 11
Astronomical B-Ball Kicks
The Year of the Rabbit 2011 Sneakers Bring an Asian Flair to Footwear
A couple months back the Jordan Brand came out with a pair of zodiac-inspired kicks; now, a new version is set for release labeled the Year of the Rabbit 2011 Sneakers. Since Michael Jordan's zodiac sign… [More]
Personalized Astrology Artworks - The StarArc Turns Planet Charts to Visual Prints
SCORE: 2.4
Mild 2,291 Clicks Pub: Jan 28, 11
Personalized Astrology Artworks
The StarArc Turns Planet Charts to Visual Prints
The concept behind StarArc was to create a personal art print, unique to each and every person that owns one. Using astrological birth charts, a one-of-a kind geometric pattern is generated. These textured… [More]
Chinese Zodiac Kicks - Celebrate New Years With the Air Jordan ‘Year of the Rabbit'
SCORE: 2.4
Mild 5,825 Clicks Pub: Jan 29, 11
Chinese Zodiac Kicks
Celebrate New Years With the Air Jordan ‘Year of the Rabbit'
Among all the Air Jordans I’ve seen, I’ve got to say that the ‘Year of the Rabbit’ sneakers are my favorite. Being born in the year of the rabbit himself, Jordan has decided to release a shoe that commemorates… [More]