Ellerman House & Villa is a gorgeous luxury boutique hotel that offers five-star luxury accommodations. Like a home away from home, this Cape Town getaway is perfect for those who want a discreet and private vacation.
The Ellerman House & Villa is pristine with art collections, a large gym and a spa. Beautiful balconies let you enjoy breathtaking views of the Atlantic Ocean. This getaway is perfect for couples on their honeymoon.
Implications - In financially troubled times, there is a large market of consumers who still desire luxurious items and experiences. Businesses can appeal to this target group by creating exclusive goods and services that cater to the needs of those unaffected by the credit crunch and seeking an escape.
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Concept: Ellerman House & Villa
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Segment: Neutral, 18-55
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