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Luminous Chromatic Kicks

The New Balance Revlite Rainbow is for Fearlessly Eccentric Joggers

— September 23, 2011 — Fashion
If the New Balance Revlite Rainbow could glow any more than it already does, runners could probably do without reflective streams on their outfits while jogging at night.

To call the New Balance Revlite Rainbow colorful is seriously an understatement. The upper is filled with a mishmash of colors that all blend in, in fact, it's almost if a tie-dye shirt threw up itself all over it. Performance-wise, New Balance is promising that this will be their most comfortable runners to-date. The Revlite Rainbow is said to be 30% lighter, with high-performance cushioning for comfort. The shoe is only available in two colors.

For those who are unafraid of looking flashy during a job, the New Balance Revlite Rainbow will do just fine for performance and style.
Trend Themes
1. Colorful Running Shoes - The trend of colorful running shoes presents an opportunity for brands to create bold and eye-catching designs that appeal to consumers' desire for self-expression.
2. Lightweight and Comfortable Footwear - The trend of lightweight and comfortable footwear provides an opportunity for brands to develop innovative materials and technologies that prioritize performance without sacrificing comfort.
3. Reflective Running Gear - The trend of reflective running gear offers an opportunity for brands to incorporate innovative reflective materials and designs into their products to enhance visibility and safety for runners.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can leverage the trend of colorful running shoes and lightweight, comfortable footwear to attract consumers who prioritize style and performance in their athletic pursuits.
2. Sportswear - The sportswear industry can capitalize on the trend of reflective running gear by developing innovative and stylish garments that incorporate reflective elements for enhanced visibility during nighttime activities.
3. Textile and Material Science - The textile and material science industry has an opportunity to research and develop advanced materials with properties such as breathability, lightweight, and high-performance cushioning, to meet the demands of the evolving athletic footwear and sportswear markets.
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