Stop Asking the Question!
Implications - Audiences who are comfortable and embrace the idea of being single are perfect for products such as the Unwedding Rings. The concept of being single by choice has become a widely accepted phenomenon in society, and people no longer look at marriage in high regard. The audience is willing to make bold statements that amplify their relationship status amongst other life choices such as political views, sexuality and lifestyle. Companies can market products specifically for the expression of these choices to targets that are comfortable as themselves.