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The New Balance Project by Hayoung Jung Lights Up Your Favorite Sneakers

By: Armida Ascano - Published: • References: vimeo & zeutch
The New Balance Project by Hayoung Jung uses project mapping to trace a transforming line of light on a pair of retro New Balance sneaks. The result is a pop-culture clad clip that touches on the old-school, the new school, the techies and the b-boys.

Set to super funky music, the New Balance Project is sure to cause quite the commotion amongst the blogosphere. Check out the clip in the attached video to get a one-up on your Internet hipster friends. Stats for Radiant Retro Kicks Trending: Older & Mild
Traction: 2,829 clicks in 201 w
Interest: 4 minutes
Concept: New Balance Project
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: killer zip-up kicks, fab four footwear, and feline-friendly sneakers.