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Partyvertising

Campaigns use soirees and disorder to communicate fun & hip culture

Implications - A good party is often associated with engaging fun and a touch of disaster, which are exactly what brands are cooking up for their recent marketing campaigns. Ranging from print ads featuring crowded and chaotic soirees to upbeat, party-filled videos, these campaigns appeal to young (and young at heart) consumers who embrace excitement and disorder while allowing a brand to deliver the image of having a cool, fun-filled culture.
Trend Themes
1. Disorderly Party Campaigns - Brands are using chaotic images of rowdy parties to captivate millennial consumers and present a youthful image.
2. Interactive Campaigns - Interactive campaigns that encourage participation and engagement are becoming more and more popular as brands try to make an impression on consumers.
3. Sustainability in Hospitality - Hospitality providers are focusing on sustainability and reducing their environmental footprint to appeal to eco-conscious travellers.
Industry Implications
1. Fashion Industry - Fashion brands are leveraging party scenes and clothing to create compelling, aspirational marketing campaigns.
2. Consumer Technology Industry - Consumer technology companies are creating products and services that enhance the party experience, including music speakers, lighting systems, and smartphone apps.
3. Hospitality Industry - Hotels and resorts are adopting eco-friendly practices and marketing them to appeal to travellers who prioritize sustainability.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
1,009,535 Total Clicks
Date Range:
Nov 11 — Mar 12
Trending:
Warm

Featured Examples

Crowded Club Campaigns
Crowded Club Campaigns
Michael Kors Holiday 2011 Ads Showcase a Good Time
It's the time of year when fashion campaigns are starting to allude to fun, festive soirees and overflowing bottles of champagne, and the Michael Kors Holiday 2011 campaign is one of them. The Michael… MORE
play_circle_filled Disordered Dinner Party Campaigns
Disordered Dinner Party Campaigns
Lanvin Spring Summer 2012 by Steven Meisel is Stylishly Chaotic
Chaos seems to be the running theme for the Lanvin Spring Summer 2012 campaign, which was photographed by famed fashion photographer Steven Miesel. Fun and festive, this disarray of models and styles displays… MORE
Disheveled Party Animal Campaigns
Disheveled Party Animal Campaigns
The Aqua by Aqua Fall/Winter Ad Campaign Gets Messy
The Aqua by Aqua Fall/Winter 2011 ad campaign depicts a morning after an unforgettable night. Models Jed Texas, Suki Waterhouse, Vendella and Rory are dressed up but disheveled, keeping the... MORE
Responsible Party Hotels
Responsible Party Hotels
The Cosmopolitan of Las Vegas Campaign is Light-Hearted and Posh
The Cosmopolitan of Las Vegas campaign may be full of revelry and personal irresponsibility, but that does not extend to the stylish hotel itself. As the tag line boldly states, the hotel has “just the… MORE
play_circle_filled Apparel Brand House Parties
Apparel Brand House Parties
Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun
Everyone loves a good party, but perhaps not as much as this fictitious Tommy Hilfiger family, who is wildly ringing in the holiday season in the Tommy Hilfiger 'Holiday Par-tay' campaign. The Tommy… MORE
play_circle_filled Nerd Party Lessons
Nerd Party Lessons
Sony's 'A Geek's Guide to Get Girls' Promotes SRS-BTV25 Wireless Speaker
Sony is promoting its SRS-BTV25 wireless speaker in Europe via an online miniseries called 'A Geek's Guide to Get Girls.' With the help of French ad agencies Reflex Virtual and Point-Barre, Sony Europe… MORE
Partying Cross-Dresser Ads
Partying Cross-Dresser Ads
The Red Off Campaign Hides Nighttime Escapades From the Day
All work and no play might make Jack a dull boy, but the opposite could make Jack an unemployed boy, unless he took some advice from the Red Off campaign. It encourages risque nighttime escapades because… MORE

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