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Partyvertising
Campaigns use soirees and disorder to communicate fun & hip culture
Implications - A good party is often associated with engaging fun and a touch of disaster, which are exactly what brands are cooking up for their recent marketing campaigns. Ranging from print ads featuring crowded and chaotic soirees to upbeat, party-filled videos, these campaigns appeal to young (and young at heart) consumers who embrace excitement and disorder while allowing a brand to deliver the image of having a cool, fun-filled culture.
| Score: 5.9 |
Warm
Top 6 Examples:
Date Range:42,804 Total Clicks Nov 11 - Mar 12 |
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Featured Examples | |||||||||||
Crowded Club CampaignsMichael Kors Holiday 2011 Ads Showcase a Good TimeIt's the time of year when fashion campaigns are starting to allude to fun, festive soirees and overflowing bottles of champagne, and the Michael Kors Holiday 2011 campaign is one of them.
The Michael… [More] |
Disordered Dinner Party CampaignsLanvin Spring Summer 2012 by Steven Meisel is Stylishly ChaoticChaos seems to be the running theme for the Lanvin Spring Summer 2012 campaign, which was photographed by famed fashion photographer Steven Miesel. Fun and festive, this disarray of models and styles displays… [More] |
Disheveled Party Animal CampaignsThe Aqua by Aqua Fall/Winter 2011 Ad Campaign Gets MessyThe Aqua by Aqua Fall/Winter 2011 ad campaign depicts a morning after an unforgettable night. Models Jed Texas, Suki Waterhouse, Vendella and Rory are dressed up but disheveled, keeping the celebration… [More] | |||||||||
Responsible Party HotelsThe Cosmopolitan of Las Vegas Campaign is Light-Hearted and PoshThe Cosmopolitan of Las Vegas campaign may be full of revelry and personal irresponsibility, but that does not extend to the stylish hotel itself. As the tag line boldly states, the hotel has “just the… [More] |
Apparel Brand House PartiesTommy Hilfiger 'Holiday Par-tay' Campaign is Wild & FunEveryone loves a good party, but perhaps not as much as this fictitious Tommy Hilfiger family, who is wildly ringing in the holiday season in the Tommy Hilfiger 'Holiday Par-tay' campaign.
The Tommy… [More] |
Nerd Party LessonsSony's 'A Geek's Guide to Get Girls' Promotes SRS-BTV25 Wireless SpeakerSony is promoting its SRS-BTV25 wireless speaker in Europe via an online miniseries called 'A Geek's Guide to Get Girls.'
With the help of French ad agencies Reflex Virtual and Point-Barre, Sony Europe… [More] | |||||||||
