Created by advertising agency Euro RSCG, the campaign is full of an undeniable amount of fun. The ads provide seemingly candid shots of casino goers having the time of their lives accompanied by big, bold copy that instantly makes a statement.
From photos of an elevator full of partying people to girls dancing on table tops, the Grand Casino Belgrade ads definitely know how to catch one's attention.
Implications - Consumers with hectic lifestyles look for designs that convey a carefree lifestyle in order to make a brief escape from their own stress-filled schedules. Advertisers looking to sell more products could incorporate this feeling into all of their images.